BCAMA Vision Conference 2013 Recap


Earlier this week, I had the pleasure of attending the BCAMA Vision Conference this year and it was filled with innovative ideas, creative strategy and good marketing awesomeness.

Here’s a rundown of some of the big ideas:

Topic: What’s in Store?

Speaker: Doug Stephens, Retail & Consumer Futurist

Key Takeaways:
“Retail is turning “Phyg-ital” a mix of physical and digital experiences.”
“The store is the media and the media is the store.”
“Stores will become about making things – creating that experience.”

Extras: Check out Doug’s book: The Retail Revival: Reimagining Business for the New Age of Consumerism

Topic: The Creative Spark
Speaker: Lyn Heward, Director of Creation at Cirque Du Soleil

Key Takeaways:
“Risk taking can be defined as the balance between success and failure”.
“Special effects live inside human beings, not computers.”
“Creativity is the solution to corporate stagnation.”

Extras: Check out Lyn Heward’s Book The Spark – Igniting the Creative Fire that Lives within Us All

Panel: Purple Cow Campaigns

  • Mike Rodenburgh, VP at IPSOS ASI
  • Tim Hassed, Director Online Customer Experience, TELUS
  • Adrian Scott, President, Go2 Productions

Key Takeaways:

  • Playland’s “Lost Camera Phenomenon” campaign was the perfect mix of digital and experiential marketing. 
  • Oreo’s rainbow cookie campaign to support the LGBT community failed because they missed out on an opportunity to set themselves apart from other corporate brands.
  • “Be different, put the customer first & create a culture that innovates”

Topic: Trust Me, I’m Lying

 Speaker: Ryan Holiday, Director of Marketing at American Apparel

Key Takeaways:

  • Feed the media monster and you’ll get results
  • Small blogs feed big blogs which in turn feed large media outlets
  • “Emotion = story sharing. Risk tolerance is relative to the company. Do something that is worth talking about” 

Extras: Check out Ryan’s book Trust Me, I’m Lying: Confessions of a Media Manipulator

For more awesome tips and a full event recap, check out the BCAMA blog. Also search the twitter hashtag #bcamavision for all the great conversations and ideas shared throughout the day.

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