I’m entering the fourth week of my 30 day challenge to write a new blog post every day. To kick off the last week of my 30 day challenge, I’m going to share 3 books that have really helped me improve my blog as well as my content.
Yesterday, in part 1 of this post, I talked about how ebooks are unreasonably priced compared to their physical counterparts. Given that the publisher can produce an infinite amount of digital copies for almost nothing means that ebooks should actually be cheap given the low barriers to entry. (Yes, I know the economics of the publishing world are far more complex than I’ve laid out here) My point is that with the increase in sources for information including blogs, video, social media and news, why aren’t ebooks priced cheaper? I believe that the issue is one of value. When I go to the book store and see that I can purchase a physical book for slightly more than the digital copy, I am more likely to pay more for the hard copy because I’m getting something tangible. If ebook retailers are not going to go for a low cost strategy, then they should aim to increase value for the customer.
I used to frequently buy ebooks from Kobo. As a person who was a fairly early adopter to ebooks and ereaders, I didn’t have an issue with paying the cost of digital versions for physical books. Then I got to thinking about it and ebooks can be quite expensive. On average, most ebooks go for around $9.99 which isn’t a lot of money; however, if the physical copy is $14.95 (and most book retailers give you free shipping if you order $25 or more) then you feel like you’re getting ripped off.
I just entered the second week of my 30 day challenge to post new content every day and so far it’s been great!
Today, I’m going to recommend a book I just finished. The book is called Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath. I’m a big fan of the books that the Heath brothers have written including “Made to Stick” and “Switch”.
In Decisive, the Heath Brothers delve into the psychology and process behind decision making. Although Decisive puts emphasis on business decision making, there is also a number of great ideas on personal decision making.
One of my biggest takeaways from the book is a decision making process called “WRAP”. Wrap is an acronym that stands for the following four ideas:
– Widen your Options
– Reality-Test your Assumptions
– Attain Distance Before Deciding
– Prepare to be Wrong
You’ll have to read the book to get a better understanding of the process but i’ll leave you with a link to the book website where you can read the first chapter for free!
Pick up a copy of Decisive and learn how to make better decisions.
You should follow the Pinstriped Suit on Facebook!