Wendy D’s article is the first in a series of guest blog posts from local entrepreneurs, artists, marketers and authors.
When Matt asked if I would be interested in doing a blog post about “headshots” I said absolutely. These days everyone needs a headshot. What exactly is a headshot you might ask? The dictionary definition is a photograph of someone’s face, especially a promotional photograph of a model, actor or author. Yes that is a bit outdated, so I went to wikipedia to see what it had to say.. Continue reading →
Today, I’m going to talk more about how your work and projects can strengthen your personal brand. A few days ago, I had a great conversation with an entrepreneur who runs a job posting website for marketers. One of my biggest takeaways from our conversation was the trend of specialization. Specifically, employers and clients are now looking for people who are experts in a specific area in their field and have results to show for it. For example, if you are interested in SEO, then you should focus on digging deep in this area and creating a reputation for yourself. If you are a photographer, you should define your niche and own that space. In marketing, we use the term “Unique Selling Proposition” or USP to define the differentiating factor of a product or service. The idea of a USP can also be applied to your what. The question you have to ask yourself is “What do you want to be known for?”.