Category Archives: Digital Marketing

How Lottery Companies are Embracing Web and Mobile Technology

lottery

I was driving to work today and I noticed the $50 million Lotto Max sign. If you’re not familiar with this lottery, it’s one of the biggest jackpots in British Columbia. When the Lotto Max hits $50 million for two consecutive weeks, new $1 million jackpots called Max Millions are added to the draw.

I’m not much of a gambler but I occasionally buy lottery tickets especially when the Lotto Max hits $50 million. There is this small part of me that clings to the fantasy of winning a big jackpot and using it to finance the items on my bucket list. (If you don’t have a bucket list, check out bucketlist.org for an awesome tool for creating your bucket list.

This got me thinking about how technology is increasing the accessibility of lotteries.  I remember the days when the only places you could buy lottery tickets was at the grocery store or at a gas station.

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BCAMA Vision Conference 2013 Recap

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Earlier this week, I had the pleasure of attending the BCAMA Vision Conference this year and it was filled with innovative ideas, creative strategy and good marketing awesomeness.

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10 Marketing Jobs That Didn’t Exist 10 Years Ago

digital-marketing

In today’s ever changing marketing landscape, technology is king. As such, the types of jobs that marketers fill has exploded into a wide variety of niches and specialties. I remember when I was studying marketing in University and all my peers had the narrow focus of having a career in advertising. Not just because advertising was prestigious and cool but because there wasn’t as much choice as there is now. The evolution of the marketing job has created so many interesting types of positions at brands both big and small. Whether you want to work on the front end of the business in customer engagement or at the end in analytics, the world is at the feet of the marketer of today.

Here are 10 Marketing Jobs that didn’t exist 10 years ago:

1) SEO and Search Marketing Specialist

2) Digital Strategist

3) Chief Marketing Technologist

4) Community Manager

5) Analytics Manager

6) Engagement Specialist

7) Social Media Coordinator

8) Conversion Manager

9) Webinar Marketing Manager

10) PPC Marketing Specialist

I’m curious to see what the next 10 years brings for the marketing industry as well as how jobs in the field will evolve.

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