Category Archives: Marketing Tips

IBM Video Campaign: Smarter Marketing

I was at a BCAMA Breakfast Speaker Series event this morning and I had the pleasure of hearing a number of senior level marketers speak on the topic of “Re-inventing the Role of a Senior Marketer“,

One of the speakers Geraldine Tenten, Director of Marketing for IBM Canada had a fantastic presentation on how the CMO role is changing. My favorite part of her talk was the videos that IBM developed for its business solutions customers to understand how to be smarter at marketing. I love these videos because they are highly educational and relevant to marketers today.

Check out the videos below.

Smarter Marketing: Meet your customer

Smarter Marketing: Know your customer

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When Should You Give Away Free Professional Advice?

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As a marketer and blogger, I frequently get approached for professional advice by friends and acquaintances. I usually don’t mind giving people a few tips here and there but sometimes I wonder where the line is between giving away advice and getting paid for it.

I believe that It’s a good practice to share your expertise and knowledge with people; however, when people start asking for specific advice relating to their business, I think they should be paying you.

Professionals such as consultants, lawyers, doctors and accountants earn their livelihood from their time or “billable hours”. This means that every free idea or piece of advice they give away takes away from their potential income. For example, I’d never approach a lawyer or accountant and ask for free professional advice because those are typically services you’d pay for.

As a consultant, I find that a good practice is to give a potential client a free analysis of their business or an idea to work with and then lead into suggesting a possible business relationship.

What are your thoughts on giving away free professional advice?

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How to Nail Your Profile Picture on Your Social Media Accounts

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So I’m back from a two day creative break from posting new content to the blog. I’ve brainstormed some really neat posts that i’ll be uploading soon!

Today, I want to talk about profile pictures for your social media accounts. I’m always amazed at how many awful pictures there are on Twitter, Linkedin and even Facebook. Your profile picture is typically the first thing people see when they visit your social media page. You want to make a good impression and also look natural. When people see your picture, they automatically form an opinion about your personality, content and your reputation.

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30 Day Blogging Challenge Complete!

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Over the last few 30 days, I have been blogging every day as a challenge to myself to be creative and to develop new content for the blog. Publishing a new blog post every day has been fantastic in terms of being able to share new ideas with the online community and also to develop a focus for the content of this blog.

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How to Create a Professional Headshot by Wendy D

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Wendy D’s article is the first in a series of guest blog posts from local entrepreneurs, artists, marketers and authors.

When Matt asked if I would be interested in doing a blog post about “headshots” I said absolutely. These days everyone needs a headshot. What exactly is a headshot you might ask? The dictionary definition is a photograph of someone’s face, especially a promotional photograph of a model, actor or author. Yes that is a bit outdated, so I went to wikipedia to see what it had to say..  Continue reading