I was at a BCAMA Breakfast Speaker Series event this morning and I had the pleasure of hearing a number of senior level marketers speak on the topic of “Re-inventing the Role of a Senior Marketer“,
One of the speakers Geraldine Tenten, Director of Marketing for IBM Canada had a fantastic presentation on how the CMO role is changing. My favorite part of her talk was the videos that IBM developed for its business solutions customers to understand how to be smarter at marketing. I love these videos because they are highly educational and relevant to marketers today.
Check out the videos below.
Smarter Marketing: Meet your customer
Smarter Marketing: Know your customer