Category Archives: Opinions

2014 Intentions and My “Stop Doing” List

2013 was an incredible year. Full of new experiences, a new job, and a lot of self discovery. The word that I used to set my intention and goals for 2013 was “fun”. I wanted to have fun with my work, projects, and in life. That meant taking more risks, letting loose, and having a laugh when things went south. I definitely did a lot of that.

Now as 2013 has come to a close, I’m refocusing my energy and intentions on a new word for 2014. I’m going to borrow a word from a friend of mine because I love it and really resonates with me for this year. The word is “thrive”. This year, I’m going to focus on thriving in every aspect of my life including my career (of course), my relationships, my community and my goals.

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When Should You Give Away Free Professional Advice?

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As a marketer and blogger, I frequently get approached for professional advice by friends and acquaintances. I usually don’t mind giving people a few tips here and there but sometimes I wonder where the line is between giving away advice and getting paid for it.

I believe that It’s a good practice to share your expertise and knowledge with people; however, when people start asking for specific advice relating to their business, I think they should be paying you.

Professionals such as consultants, lawyers, doctors and accountants earn their livelihood from their time or “billable hours”. This means that every free idea or piece of advice they give away takes away from their potential income. For example, I’d never approach a lawyer or accountant and ask for free professional advice because those are typically services you’d pay for.

As a consultant, I find that a good practice is to give a potential client a free analysis of their business or an idea to work with and then lead into suggesting a possible business relationship.

What are your thoughts on giving away free professional advice?

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How to Schedule Professional Development Into Your Work Day

Professional Development

I recently started a 3 week Marketing Writing Bootcamp with Marketing Profs. This course is a combination of live webinars and video that you can review on your own time. The beauty of this model is that you can work the course material into your daily schedule.

As the course runs every day, I figured that I would schedule about an hour every day to make sure I kept up with the course material. This got me thinking about when the most effective time is to fit professional development into your work day.

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How to Nail Your Profile Picture on Your Social Media Accounts

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So I’m back from a two day creative break from posting new content to the blog. I’ve brainstormed some really neat posts that i’ll be uploading soon!

Today, I want to talk about profile pictures for your social media accounts. I’m always amazed at how many awful pictures there are on Twitter, Linkedin and even Facebook. Your profile picture is typically the first thing people see when they visit your social media page. You want to make a good impression and also look natural. When people see your picture, they automatically form an opinion about your personality, content and your reputation.

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30 Day Blogging Challenge Complete!

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Over the last few 30 days, I have been blogging every day as a challenge to myself to be creative and to develop new content for the blog. Publishing a new blog post every day has been fantastic in terms of being able to share new ideas with the online community and also to develop a focus for the content of this blog.

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