Category Archives: Uncategorized

Be Extraordinary

Extraordinary-people

Being great is no longer enough.

Employers, clients, investors, and the world are looking for more from you. They don’t want you to simply be good or even great. They want you to be extraordinary. To reinvent, reimagine, and recreate the world. To redefine the solution to problems and find even better ways to solve it.

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2014 Intentions and My “Stop Doing” List

2013 was an incredible year. Full of new experiences, a new job, and a lot of self discovery. The word that I used to set my intention and goals for 2013 was “fun”. I wanted to have fun with my work, projects, and in life. That meant taking more risks, letting loose, and having a laugh when things went south. I definitely did a lot of that.

Now as 2013 has come to a close, I’m refocusing my energy and intentions on a new word for 2014. I’m going to borrow a word from a friend of mine because I love it and really resonates with me for this year. The word is “thrive”. This year, I’m going to focus on thriving in every aspect of my life including my career (of course), my relationships, my community and my goals.

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IBM Video Campaign: Smarter Marketing

I was at a BCAMA Breakfast Speaker Series event this morning and I had the pleasure of hearing a number of senior level marketers speak on the topic of “Re-inventing the Role of a Senior Marketer“,

One of the speakers Geraldine Tenten, Director of Marketing for IBM Canada had a fantastic presentation on how the CMO role is changing. My favorite part of her talk was the videos that IBM developed for its business solutions customers to understand how to be smarter at marketing. I love these videos because they are highly educational and relevant to marketers today.

Check out the videos below.

Smarter Marketing: Meet your customer

Smarter Marketing: Know your customer

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The Secret to Success…Ask How You Can Help

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I was at a family dinner the other night and was talking about office politics with one of my cousins. This cousin is a successful software executive who has a chemistry degree and years of experience working oin almost every aspect of the software business.

Our conversation about office politics turned into one about business philosophy. He explained to me that he was very fortunate to have started with his company years ago when it was growing and there was opportunity for a young go-getter fresh out of university. When he was in an entry level position, he went out of his way to find ways to help his team, boss and company do better. He took on extra work, corrected inefficiencies in the company’s processes and always took the time to help his boss out.

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TED Talk: The Art of Asking

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A friend of mine recommended this really inspiring TED Talk presented by Amanda Palmer, a musician and highly successful crowd sourcer.

In this short 13 minute video, Amanda talks about how creating a connection with your community or crowd can create amazing things for yourself and your projects. To give you a quick background, Amanda’s band was signed with a record label as their popularity grew. After selling just 25,000 records, the label dropped the band and they were forced to go back to the drawing board. Amanda decided to give the music away for free and start one of the most successful music kickstarter campaigns. Initially asking for $100,000, the campaign quickly grew to over $1.1 million. Amanda attributes this success to the ideal that people genuinely want to help each other and if you aren’t afraid to ask, then you will be amazed at the results.

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