Being great is no longer enough.
Employers, clients, investors, and the world are looking for more from you. They don’t want you to simply be good or even great. They want you to be extraordinary. To reinvent, reimagine, and recreate the world. To redefine the solution to problems and find even better ways to solve it.
Think about a job interview. The person sitting across from you asking the questions isn’t looking for someone to simply show up and produce results. They are looking for someone who’s going to take that job and absolutely kill it.
Think about the show Master Chef. When a contestant auditions for a spot in the competition, their signature dish has to be more than just delicious. It has to be absolutely incredible and prove to the judges that you have that essence, that extraordinary nature to be a fighting contender in the competition.
So what is Extraordinary? Extraordinary is coming to the table with every tool in your toolkit and pushing yourself to produce the culmination of your creative potential. Extraordinary is a piece of art that brings tears to somebody’s eyes. Extraordinary is taking that business idea that nobody believed in and making it into an incredible, inspiring company.
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