I was at a Make it Business Book Club meeting yesterday and the topic of discussion was Brian Tracy’s classic “Eat that Frog”. This book is a classic on time management, productivity and getting things done. (For a summary on the book, visit “Ignite Leadership International“)
I generally get 2-3 great ideas from attending these book club meetings and last night’s conversation was no different. I’d have to say though that the biggest epiphany I received last night was on the use of Social Media during the work day.
I tend to always be on twitter/facebook/linkedin during the day because these channels allow me to be passively connected to the online world while i’m working on another project. However, I do notice that I get distracted if I’m looking at hootsuite every two seconds. So when the idea of scheduling in Social Media time in your day came up, I was floored that I hadn’t thought of it before. By scheduling in specific time in your day to check twitter/facebook/linkedin you can be strategic about how much time you are prioritizing towards your Social Media efforts. The exception of course is if you make your living as a Social Media consultant or strategist.
As I always have a dozen or so projects going on at once, I find that it’s very easy to get distracted by Social Media because I justify it as a marketing activity. Although Social Media is a marketing activity, you don’t necessarily need to be on it 24/7 for it to be effective for you.
When you start being more strategic about the time you spend on Social Media channels, you will find that not only will your productivity increase but the quality of your interactions on these mediums will also improve.
So for today, I’m going to start by scheduling in 2-3 Social Media breaks and close my hootsuite now.