Tag Archives: Business Cards

How to Develop Your Personal Brand – Part 1

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When I bring up the concept of “Personal Branding” to non-marketing people, they look at me like a deer in the headlights.

So what’s a personal brand? I’d describe a Personal Brand as the culmination of everything professional about you including your style, resume, reputation, social media presence and of course your work. Developing a strong personal brand is key to maintaining your competitiveness in the marketplace as well as giving the professional community an idea of who you are.

The first step in creating a personal brand is defining how you want the outside world to see you. Think of qualities that you exude as well as characteristics that would set you apart from others. For example, one of my key characteristics is that I wear a suit every day. A lot of people wear suits every day so what I do to differentiate myself is to have fun with it. As I’m passionate about style and men’s fashion, I spend a lot of time thinking about how to craft the perfect professional outfit that represents both my personality as well as projects confidence. When I walk into a room, I try to create an impression in not only my outfit but also in the way I carry myself. Some people will argue that it’s the person, not the suit that makes the man but I disagree. I think that while your work should speak for itself, the way you dress and carry yourself in professional situations makes a significant impact on your professional success.

The second step to creating a Personal Brand is to think about what comes up when people type your name into a google. Do pictures of your latest weekend bender come up first or is it your Linkedin profile? Social Media is a great way to start conversations, express your ideas online and create a living record of your life experiences. That being said, it can also be a powerful tool in building your personal brand. These days, most employers will conduct a google search of prospective employees. Even potential clients may do a search on you to get a snapshot of your background before deciding to move forward with that big contract. Using social media to create a strong personal brand is a great way to show off your work as well as give people an idea of who you are online.

Here are a few ways you can use social media to build your personal brand:

– Write a blog!
– Make sure your Linkedin Profile is up to date.
– Use Twitter to interact with your industry online
– Use Pinterest to tag articles and pictures
– Use Linkedin and Facebook to share great articles, videos, books and ideas
– Use Amazon.com to review great books you’ve read
– Record a Podcast!
– Comment on blogs
– Start an online portfolio and link your social media profiles to the site
– Post a photo gallery to flickr.

There are tons of other ways to increase your personal brand online. The idea here is to make sure that you tag everything and use SEO to make sure your name comes up within the first few searches in Google.

Remember that while you want to create a positive professional image, you also want to be authentic. At the end of the day, it’s not about how many times your name pops up on google, it’s about the quality of how you are being represented and what it says about you.

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10 Gift Ideas For That Entrepreneur In Your Life

Finding the perfect gift for your friends, family or significant other this holiday season can be stressful. How many times have you asked yourself “What do I get for the person who has everything?”.

Well, today I’m going to make your holiday shopping just a little easier.

Here are 10 gift ideas that are perfect for the entrepreneur or business person in your life. And hey, who says you can’t treat yourself to something special?

1) Audible Membership

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What better way to kill time on the bus or commute into work then to listen to an educational or fun (fiction) book? Catch up the latest best sellers while on the go. And if you work from home, you can load up your ipod with audiobooks and go to the gym!

2) Tim Ferris’s new book “The 4-Hour Chef

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I haven’t read this book yet but based on Tim’s last two books, I am looking forward to diving in. This book has been highly publicized and looks to be a great read.

3) Gift Card to App Sumo

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App Sumo is the candy store for tech entrepreneurs. Similar to other daily deal websites such as Groupon, Living Social and Ethical Deal, App Sumo offers great deals on software, education and web tools. I’ve scored some awesome deals this year.

4) An e-reader

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E-readers have been out for awhile but the new versions this year are great. The Kobo Mini and Kindle Fire HD are my picks.

5) An ergonomic chair for the home office

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This one doesn’t sound sexy but don’t knock how your productivity can increase with a good working chair. I went to a local ergonomic chair store and was amazed at the difference that a good chair can do. Talk to one of the ergonomic specialists at your local chair store and they can set you up with the perfect chair.

6) Digital magazine subscriptions

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Magazine subscriptions can be a lame gift. But now with most magazines offering digital versions through the ipad or other tablets, you can give somebody a few magazines for cheap.

7) Jet Bags

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Jet Bags are an ingenious invention. A worry free way to travel with wine or liquor bottles in your suit case. ┬áJet Bags consist of a plastic “ziploc” type bag with an absorbent cloth layer inside. If the bottle breaks, the absorbent layer will soak up all the liquid (750ml) and keep your clothing and other luggage items safe.

8) Membership to Lynda.com

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Okay, giving somebody education as a gift seems like a boring idea. But what better way to kick off the new year then with some shiny new skills to improve both productivity and profitability? Lynda.com has a wide selection of courses ranging from SEO to Adobe Photoshop. This one is on my list for sure!

9) Moo.com Gift Certificate

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Business cards are essential networking tools regardless of how much social networking somebody does. A gift card to Moo will ensure that your gift recipient will be well stocked with cards for January.

10) A Journal

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Jim Rohn once said he bought expensive, high quality journals so that he could fill them up with ideas, notes and reflections that would be worth more than the cost of the book. Moleskine journals are fun and now Evernote has its own integrated version.

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