Tag Archives: random

IBM Video Campaign: Smarter Marketing

I was at a BCAMA Breakfast Speaker Series event this morning and I had the pleasure of hearing a number of senior level marketers speak on the topic of “Re-inventing the Role of a Senior Marketer“,

One of the speakers Geraldine Tenten, Director of Marketing for IBM Canada had a fantastic presentation on how the CMO role is changing. My favorite part of her talk was the videos that IBM developed for its business solutions customers to understand how to be smarter at marketing. I love these videos because they are highly educational and relevant to marketers today.

Check out the videos below.

Smarter Marketing: Meet your customer

Smarter Marketing: Know your customer

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The Secret to Success…Ask How You Can Help

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I was at a family dinner the other night and was talking about office politics with one of my cousins. This cousin is a successful software executive who has a chemistry degree and years of experience working oin almost every aspect of the software business.

Our conversation about office politics turned into one about business philosophy. He explained to me that he was very fortunate to have started with his company years ago when it was growing and there was opportunity for a young go-getter fresh out of university. When he was in an entry level position, he went out of his way to find ways to help his team, boss and company do better. He took on extra work, corrected inefficiencies in the company’s processes and always took the time to help his boss out.

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TED Talk: The Art of Asking

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A friend of mine recommended this really inspiring TED Talk presented by Amanda Palmer, a musician and highly successful crowd sourcer.

In this short 13 minute video, Amanda talks about how creating a connection with your community or crowd can create amazing things for yourself and your projects. To give you a quick background, Amanda’s band was signed with a record label as their popularity grew. After selling just 25,000 records, the label dropped the band and they were forced to go back to the drawing board. Amanda decided to give the music away for free and start one of the most successful music kickstarter campaigns. Initially asking for $100,000, the campaign quickly grew to over $1.1 million. Amanda attributes this success to the ideal that people genuinely want to help each other and if you aren’t afraid to ask, then you will be amazed at the results.

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5 Tips to Better Project Management

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Project Management is a vital skill as important as sales, customer service and accounting.

What I’ve found, is that most people understand the basic principles of Project Management but fail in situations where the rules need to be slightly amended or when decisions need to be made that fall outside of an existing framework.

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30 Day Challenge Update

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A few months ago, I decided to make a commitment to myself to start a new 30 day challenge every 30 days to begin tackling my goals. My first 30 day challenge of blogging every day was really successful.

My second 30 day challenge was a bit of a bust. Partly because I lost track of what my 30 day challenge was (I tried to do two at once) and also because I got a bit lazy. The two 30 day challenges I was trying to implement was to start watching a TED Talk every day and to meditate for 20 minutes each day.

I’ve realized that in order to make a 30 day challenge work, you really need to focus on one new habit. So, my one habit that I’m going to be working on for the next 28 days (I started two days ago) is to bring back writing “Morning Pages” which are part of the Artist’s Way Course. I’ve talked about the Artist’s way a lot in my posts because it has been one of the most valuable personal development activities I’ve ever done.

In terms of my failed 30 day challenges (TED Talks and Daily Meditation), I’m going to still work on making these regular habits but I’m going try to bring them back one at at time starting next month.

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