When I was in high school, I took my first marketing class. It was fun. Instead of a textbook, our teacher would assign us cool projects and pitches. I learned how to develop a business plan, event layout and even an amateur marketing campaign.
My big takeaway from this class was the idea of “Wow Power”. The teacher graded us fairly for our projects but would give extra points for what she called “Wow Power”. The idea was that no project would get a perfect score unless she was genuinely blown away by what we presented to her.
Although the point of “Wow Power” was to try to get extra points, it also taught me about the importance of creating inspired work. How many times have you gone into a pitch or meeting and “Wowed” your client?
Imagine if we treated every project and deliverable as an opportunity to wow your client or boss. Think about the immediate effect that would have on your reputation, career and your sense of accomplishment.
Check out Seth Godin’s book “Linchpin: Are You Indispensable?“. This book is the epitome of Wow Power in action.